Protegrity
Cracking the code for selling encryption.
The Complexity
It's not hard to believe that enterprise data encryption is a bit of a heady subject. While data nerds might be infatuated with it, most executives aren't. Yet encryption in the digital age is critical to business security. Having just emerged from a restructuring, Protegrity was looking to reinvent itself and asked us to help.
What We Did
Working with the internal marketing team at Protegrity we helped the company redesign its logo and brand elements. Concurrently we helped them position themselves in the market - but instead of appealing to the IT department, we targeted the CEO and CFO who ultimately made the decision on where budget was allocated.
Protecting your data. Protecting your business. drove home the real benefit to senior business executives and rose above the acronyms and tech talk. We were able to build on the message across media, making encryption accessible to the nontechnical.
“Symplco has the rare attributes of being both creative and grounded in reality. They listen to our needs, get a decent understanding of our business, and come back to us with proposals that are timely and on-target. They are very creative, but able to keep within the target audience’s acceptance level.”