Rockefeller Consulting
A simple depiction of enterprise alignment.
The Complexity
Enterprise alignment is no simple subject and Rockefeller Consulting's model for assessing it was both nuanced and granular. To make this heady science into something palatable to an executive summary audience, they needed help building a visual system around the methodology of their Enterprise DNA™ profiling tool.
What We Did
We developed a visual depiction of Enterprise DNA that both explained it's components and served as a worksheet for actual reporting on the assessment's findings. Having challenged ourselves to create something extremely simple, we ended up with a diagram that could be hand-drawn on a cocktail napkin during an airport meeting. The highest order of simple efficiency in our minds.
Called the eDNA Array the diagram depicted the stakeholders, their roles and impact on an organization as mapped against Enterprise DNA's 5 "strands" and 19 "substrands".
The outcome:
Our work went on to inform the entire Rockefeller Consulting identity system and collateral - much of which we also wrote and designed. Additionally, the eDNA array became a trademarked piece of intellectual property and powerful selling tool.