May we suggest some light reading?

We didn't stumble on simplicity by accident. We're students of it. If you're interested in the science of decision-making and persuasion, these are books we found fascinating and think you might too.

Thinking , Fast and Slow
Daniel Kahneman

The Paradox of Choice
Barry Schwartz

The Invisible Gorilla And Other Ways Our Intuitions Deceive Us
Chris Chabris, Daniel Simons

Yes! 50 Scientifically Proven Ways to be Persuasive
Noah Goldstein, Steve Martin, Robert Cialdini

Influence: The Psychology of Persuasion
Robert Cialdini

Nudge: Improving Decisions About Health, Wealth and Happiness
Richard Thaler, Cass Sunstein

Drive: The Surprising Truth About What Motivates Us
Daniel Pink

The Shallows: What the Internet is Doing to Our Brains
Nicholas Carr